# 2 Lore & Brand

> *“Whenever a dream is spoken aloud, a fox-orb glows brighter in the astral forest.”*
>
> The FortuneHunters universe blends **Korean shamanism (무당)** with neon-drenched cyber-Seoul. The result is a myth-punk setting where ancestral spirits guide destiny through 5G auroras and K-POP idols channel prophetic fortunes through AI.

***

## 2.1 Brand Pillars — Deeper Meaning

| Pillar             | Tagline                               | Expanded Narrative                                                                                                                          |
| ------------------ | ------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------- |
| **WORLD-FIRST**    | *AI-Powered Oriental Divination*      | First platform where artificial intelligence masters authentic 四柱八字, creating the world's premier **AI + Eastern fortune-telling economy**. |
| **CULTURE FUSION** | Eastern Divination × Machine Learning | Revolutionary fusion of 3000-year-old 天干地支 system with GPT-4 AI, bringing Oriental mysticism to the digital age.                            |
| **SEEKER-OWNED**   | AI-Enhanced Destiny NFTs              | Every AI-interpreted Oriental divination becomes a unique digital asset, 100% owned by seekers in the new economy of wisdom.                |

### Visual Accent — “Five-Directions” (오방색)

Each core colour maps to a cardinal direction in traditional Korean cosmology, grounding the futuristic UI in heritage.

***

## 2.2 Mascot — *Mu-Yeoul* (무여울)

| Aspect      | Detail                                                                                              |
| ----------- | --------------------------------------------------------------------------------------------------- |
| Species     | *Gumiho* (nine-tailed fox) ascended to techno-shaman.                                               |
| Attire      | Indigo *hanbok* with fibre-optic linings, silver *norigae* USB charms.                              |
| Artifact    | **Fox-Orb** that stores dream fragments as voxel fireflies (favicon).                               |
| Personality | Mischievous but wise, speaks in riddles & K-slang.                                                  |
| Utility     | Appears in onboarding screens, error pages (“Dream lost? Let me catch it!”), seasonal festival art. |

> **Animation Cue:** Orb pulses in *dreamGrad* gradient (#FF4DDE→#00F9FF) whenever user earns >80 Dream Score.

***

## 2.3 Palette Usage Guidelines

| Token         | HEX                    | Role           | DO                             | DON’T                             |
| ------------- | ---------------------- | -------------- | ------------------------------ | --------------------------------- |
| midnight      | #0D1B2A                | Background     | 70 % of UI surfaces            | Use as text colour                |
| obang.red     | #C8161D                | Call-to-Action | Primary buttons, danger alerts | More than 10 % per screen         |
| obang.yellow  | #F5C300                | Reward         | Badges, coin icons             | Body text background              |
| obang.blue    | #1572D3                | Informational  | Links, tooltips                | Combine with red gradients        |
| obang.white   | #F2F2F2                | Surface        | Cards, modal backgrounds       | Pure #FFFFFF (breaks night theme) |
| cloudLavender | #D6CCFF                | Neutral        | Charts, secondary buttons      | Pair with yellow text             |
| dreamGrad     | linear #FF4DDE→#00F9FF | Glow accent    | Orb pulses, progress bars      | Use for large blocks of text      |

***

## 2.4 Typography & Voice

* **Primary Font:** Pretendard SemiBold (KR/Hangul) & Inter for Latin.
* **Tone:** Conversational mystic — mix of friendly emoji (🌙) and ritual verbs (“summon”, “ascend”).
* **Copy Rules:**
  1. Replace *earn* with **“harvest”** when describing high Dream Scores.
  2. Avoid Web3 jargon; instead of *gas fee* use **“spirit toll”** in tooltips.

***

## 2.5 Audio & Motion Identity

* **Signature SFX:** Soft *mok-tak* (temple wood block) when a dream is submitted.
* **Background Track:** 120 BPM synthwave fused with *buk* drum samples.
* **Motion Curve:** Cubic bezier (0.25, 0.46, 0.45, 0.94) for elastic, dreamlike easing.

***

## 2.6 Application Examples

1. **Mobile UI** — Neon fox-orb floats behind CTA; scrolling triggers gradient trails.
2. **Merch** — Indigo hoodie with embroidered orb that glows under UV light.
3. **Festival Posters** — Obang palette gradients, Hangul calligraphy overlay.
4. **AR Filter** — Users wear Mu-Yeoul mask; orb reacts to voice pitch.

These guidelines ensure that every Tweet, quest and smart-contract interface feels unmistakably **FortuneHunters**.

| Pillar             | Description                                                      |
| ------------------ | ---------------------------------------------------------------- |
| **WORLD-FIRST**    | Fortune-to-Earn model based on Four Pillars of Destiny readings. |
| **CULTURE FUSION** | Korean shamanism & neon K-POP aesthetics.                        |
| **SEEKER-OWNED**   | Users own 100 % of fortune content, metadata, and NFTs.          |

***

## Mascot — Mu-Yeoul

A cyber-shaman in indigo *hanbok* wielding a glowing fox-orb. This character represents guidance between the subconscious dream realm and the on-chain reality.

## Core Palette

| Token         | HEX                      | Usage                |
| ------------- | ------------------------ | -------------------- |
| midnight      | `#0D1B2A`                | Background & cards   |
| obang.red     | `#C8161D`                | CTA / warnings       |
| obang.yellow  | `#F5C300`                | Rewards / highlights |
| obang.blue    | `#1572D3`                | Links / info         |
| obang.white   | `#F2F2F2`                | Light surfaces       |
| cloudLavender | `#D6CCFF`                | Neutral accents      |
| dreamGrad     | linear `#FF4DDE→#00F9FF` | Glow animations      |