2 Lore & Brand
“Whenever a dream is spoken aloud, a fox-orb glows brighter in the astral forest.”
The FortuneHunters universe blends Korean shamanism (무당) with neon-drenched cyber-Seoul. The result is a myth-punk setting where ancestral spirits guide destiny through 5G auroras and K-POP idols channel prophetic fortunes through AI.
2.1 Brand Pillars — Deeper Meaning
WORLD-FIRST
AI-Powered Oriental Divination
First platform where artificial intelligence masters authentic 四柱八字, creating the world's premier AI + Eastern fortune-telling economy.
CULTURE FUSION
Eastern Divination × Machine Learning
Revolutionary fusion of 3000-year-old 天干地支 system with GPT-4 AI, bringing Oriental mysticism to the digital age.
SEEKER-OWNED
AI-Enhanced Destiny NFTs
Every AI-interpreted Oriental divination becomes a unique digital asset, 100% owned by seekers in the new economy of wisdom.
Visual Accent — “Five-Directions” (오방색)
Each core colour maps to a cardinal direction in traditional Korean cosmology, grounding the futuristic UI in heritage.
2.2 Mascot — Mu-Yeoul (무여울)
Species
Gumiho (nine-tailed fox) ascended to techno-shaman.
Attire
Indigo hanbok with fibre-optic linings, silver norigae USB charms.
Artifact
Fox-Orb that stores dream fragments as voxel fireflies (favicon).
Personality
Mischievous but wise, speaks in riddles & K-slang.
Utility
Appears in onboarding screens, error pages (“Dream lost? Let me catch it!”), seasonal festival art.
Animation Cue: Orb pulses in dreamGrad gradient (#FF4DDE→#00F9FF) whenever user earns >80 Dream Score.
2.3 Palette Usage Guidelines
midnight
#0D1B2A
Background
70 % of UI surfaces
Use as text colour
obang.red
#C8161D
Call-to-Action
Primary buttons, danger alerts
More than 10 % per screen
obang.yellow
#F5C300
Reward
Badges, coin icons
Body text background
obang.blue
#1572D3
Informational
Links, tooltips
Combine with red gradients
obang.white
#F2F2F2
Surface
Cards, modal backgrounds
Pure #FFFFFF (breaks night theme)
cloudLavender
#D6CCFF
Neutral
Charts, secondary buttons
Pair with yellow text
dreamGrad
linear #FF4DDE→#00F9FF
Glow accent
Orb pulses, progress bars
Use for large blocks of text
2.4 Typography & Voice
Primary Font: Pretendard SemiBold (KR/Hangul) & Inter for Latin.
Tone: Conversational mystic — mix of friendly emoji (🌙) and ritual verbs (“summon”, “ascend”).
Copy Rules:
Replace earn with “harvest” when describing high Dream Scores.
Avoid Web3 jargon; instead of gas fee use “spirit toll” in tooltips.
2.5 Audio & Motion Identity
Signature SFX: Soft mok-tak (temple wood block) when a dream is submitted.
Background Track: 120 BPM synthwave fused with buk drum samples.
Motion Curve: Cubic bezier (0.25, 0.46, 0.45, 0.94) for elastic, dreamlike easing.
2.6 Application Examples
Mobile UI — Neon fox-orb floats behind CTA; scrolling triggers gradient trails.
Merch — Indigo hoodie with embroidered orb that glows under UV light.
Festival Posters — Obang palette gradients, Hangul calligraphy overlay.
AR Filter — Users wear Mu-Yeoul mask; orb reacts to voice pitch.
These guidelines ensure that every Tweet, quest and smart-contract interface feels unmistakably FortuneHunters.
WORLD-FIRST
Fortune-to-Earn model based on Four Pillars of Destiny readings.
CULTURE FUSION
Korean shamanism & neon K-POP aesthetics.
SEEKER-OWNED
Users own 100 % of fortune content, metadata, and NFTs.
Mascot — Mu-Yeoul
A cyber-shaman in indigo hanbok wielding a glowing fox-orb. This character represents guidance between the subconscious dream realm and the on-chain reality.
Core Palette
midnight
#0D1B2A
Background & cards
obang.red
#C8161D
CTA / warnings
obang.yellow
#F5C300
Rewards / highlights
obang.blue
#1572D3
Links / info
obang.white
#F2F2F2
Light surfaces
cloudLavender
#D6CCFF
Neutral accents
dreamGrad
linear #FF4DDE→#00F9FF
Glow animations
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